Progress your surfing to the next level

Surfbetter100 reveals a clear roadmap to accelerate your progress. All abilities. Lifetime pathway. You’ll discover a clarity, ease and success you never thought possible.

Detailed video breakdowns

Mobile & web apps

Also available on Apple TV

How it works

Anyone. Anywhere. Anytime.
Learn at your own pace online or using the App

Play Video

Your mission should you choose to accept

Choose your level

Watch brief overviews. Choose your current level from 10 abilities - beginner to advanced

Get started

Select the subscription that suits you best

Learn the 10 Concepts

Discover the lifetime threads of never-ending progress

Watch. Listen. Learn

Watch quick-view, full lesson and practice videos. Then listen to pre-surf audios as potent reminders

Discover your strengths & weaknesses

Pinpoint what's holding you back using the online Strength-finder tool

Surf, Surf, Surf

Rip it up following the practice summaries then take it to the next level!

Choose your level

What's included:

Watch & learn on any device

Surfbetter can be used on multiple devices. We currently support:

Tested over 35 years

Surfbetter isn’t a random series of tips. Instead it’s a clear pathway refined by thousands of real-life surfers just like you. The content is detailed and highly evolved. Navigate your journey while building confidence, success and ease.

Get guidance & share with others

Share your experiences amongst our community. Get monthly guidance from expert mentors. Stay inspired and keep learning with fortnightly tune-up articles. All to guide you on your lifetime of upward progression.

Discover your strengths

Strength-finder assessment tool enables you to identify your strengths and pinpoint your weaknesses. This clarity will empower you to conquer any areas holding you back. This will accelerate your progress to the next level of fun, new breaks and accomplishments.

What's included:

Watch & learn on any device

Surfbetter100 can we used on multiple devices. We currently support:

Tested over 35 years

Surfbetter100 isn’t a random series of tips. Instead it’s a clear pathway refined by thousands of real-life surfers just like you. The content is detailed and highly evolved. Navigate your journey while building confidence, success and ease.

Get guidance & share with others

Share your experiences amongst our Community. Get monthly guidance from expert mentors. Stay inspired and keep learning with fortnightly tune-up articles. All to guide you on your lifetime of upward progression.

Discover your strengths

Strength-finder assessment tool enables you to identify your strengths and pinpoint your weaknesses. This clarity will empower you to conquer any areas holding you back. This will accelerate your progress to the next level of fun, new breaks and accomplishments.

What our surfers say

Check out the latest reviews for surfbetter100 below.

What separates this system so far above the rest is the precision of it. That the time is taken to break surfing down to the smallest, understandable details. And it is so often those overlooked details that hold back any serious learning surfer.
Matt George
Editor-in-Chief, Surftime Magazine

A clear path to surfing success

Keep on learning

Toolkit, Articles, Community

Your Toolkit is a library of learning resources covering topics as varied as improving your style, overcoming fears, choosing the right board, surfing safely and much more.

Articles are our regular and informative blogs about improvement.

Community is a forum discussion of like-minded folks wanting to surf better and share their perspectives.

Monthly tune-ups

You’ll receive emails at least monthly with guidance on how to utilise the system to maximise your learning.

These might include goal-setting, tips, latest articles, aspirations, encouragement, updates and champion mindsets.

An option also exists to do monthly Zoom calls with a personal mentor who will help you recognise improvements, fix weaknesses, analyse video clips and navigate your progress.

Lessons look like

100 essential skills broken down into achievable steps. 
This is a glimpse of the Level 7 / Rotation lesson.

Get started

Choose your membership type and complete payment.

Most Popular

My Level

Includes access to 3 consecutive Levels of your choice. 

$19.90

/month (USD)

*Billed annually

If at 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Full Access

All Levels

Includes access to ALL levels. 

$59.90

/month (USD)

*Billed annually 

If at 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Expert

Mentoring

Includes access to ALL levels plus 45-minute monthly Zoom call with expert coach.

$139.00

/month (USD)

*Billed annually 

If at 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Yearly
Monthly

Most Popular

3 Levels

Access to 3 levels of your choice (30 video lessons, 30 audio lessons, Toolkit and Articles).

$240

/year

If after 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Full Access

All Levels

All-access pass including all videos, audio files, toolkit and articles.

$895

/year

If after 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Coming Soon

Online Surf Coaching

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$TBC

If after 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Most Popular

3 Levels

Access to 3 levels of your choice (30 video lessons, 30 audio lessons, Toolkit and Articles).

$35

/month

If after 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Full Access

All Levels

All-access pass including all videos, audio files, toolkit and articles.

$85

/month

If after 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Coming Soon

Online Surf Coaching

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

$TBC

If after 30 days you believe your surfing can’t greatly improve then we’ll happily refund you in full.

Tested. Refined. Proven.

Over 35 years in the making

“Surfbetter100 will fast-track your dreams if you trust and apply it. You’ll discover an ease, freedom and success you never thought possible. Just follow the clear roadmap and you’ll be ripping in no time.

We took a world-champion surfer, reverse-engineered their skills into 10 Levels and clarified a pathway that’s attainable for everyone. It’s been tested at Tropicsurf by over 100 coaches and thousands of surfers world-wide.

Our mission is the best wave of your life. Will you accept the challenge?”

Ross Phillips

This is for you!

Finally – a pathway for ALL abilities. Surfbetter100 reveals where you’re at today as well as the next steps toward where you want to be.

FAQs

Explore our most frequently asked questions below.

Surfbetter100 is a unique learning system designed to help you ride the best wave of your life. 

When it comes to learning complex things, the aim is to break them down into their smallest, simplest parts. That’s why we designed a simple matrix of 100 skills. It’s easy to understand and also achievable.

We’re not saying it’s the only way. But it is based 30 years of teaching thousands of surfers all over the world.

It’s not just a theory. We’ve been out there testing and refining at the coal face every day for the last 3 decades. The experience and feedback from our customers and coaches confirms that this works.

WHAT IS SKILL PROGRESSION AND HOW DOES IT BENEFIT ME? 

Surfbetter100 is a skill progression system which is a step-by-step approach focused on technique.

If you wanted to climb a ladder, you wouldn’t jump right? No… instead you’d walk up one step at a time and eventually you’d reach the top.

Likewise, surfbetter100 guides you through small incremental steps. You do them one at a time. You keep them in sequence. You add practice and then you’ll be progressing towards that level of competency and beautiful style you’ve always aspired too.

The beauty of our skill progression matrix is that you’ll advance your skills using not one, but two useful pathways, including;

  1. Concept-based learning and;
  2. Competency-based progress.

 

No two individuals are the same, so our matrix allows the flexibility for you to learn at your own pace, any time you want and illuminate your own personal roadmap to help you navigate the confusing world of surfing excellence.

You’ll discover a personalised methodology perfectly suited to the unique you. 

 

IS THIS FOR ME?

YES – surfbetter100 caters perfectly to YOU and to EVERY ability!

From the calm water beginner learning board control, right through to the advanced rider threading huge barrels. We’ve mapped out your every step along this journey. Beginner, intermediate, advanced – no matter what your current ability, we’ll help you discover the secret ingredients to becoming a better surfer, starting today!

 

HOW WILL THIS HELP ME?

Surfing could be the hardest sport in the world. It’s fun but also incredibly complex, because of the range of variables all fighting for your attention. But strangely it’s this challenge that attracts us.

Think about it, if surfing was easy would you really be interested? Most of us seem drawn to this enthralling, lifelong process of learning. Knowledge can become your gateway to exotic breaks, thrilling new positions and some of the best moments of your life.

Memories are priceless and our aim is to help you achieve indelible memories of the best ride of your life! 

 

HOW AND WHEN DO I USE IT?

Anywhere. Anytime. You can start now and you completely work at your own pace.

You simply choose the membership of your choice and you can utilise it anytime that suits you best. The video and audio lessons are all designed to easily be used from either your smartphone, I-Pad, laptop or desktop.

IT’S REALLY VERY SIMPLE…YOUR MISSION SHOULD TO ACCEPT IT;

  1. Choose your level – watch the brief overviews. Choose your current level from 10 abilities (beginner to advanced) 
  2. Get started – select the membership option that suits you best
  3. Learn the 10 Concepts – discover the lifetime threads of never-ending progress
  4. Watch. Listen. Learn – watch your quick-view, full lesson and practice videos. Listen to your pre-surf audios as potent reminders 
  5. Discover your strengths and weaknesses – pinpoint what’s holding you back by using the online Strength-finder tool
  6. Surf, Surf, Surf – rip it up following your practice summaries and take it to the next level! Think big. Aim high. Go to the next level. Repeat! 

 

HOW DO I CHOOSE MY LEVEL?

Watch the ‘Choose Your Level’ Overview videos and read the brief description in ‘About’ to choose the level which best matches where you’re currently at. 

If you’re uncertain which level to choose, we suggest choose on the lower side because if you rush ahead, you might miss out on important foundational skills. You’ll progress much faster if you have a firm grasp of the core basic concepts. 

Think of the fable of the ‘hare and the tortoise’. Fastest doesn’t always win! It can be far better to be realistic about your ability and develop a strong base-level of foundation skills first until they become good habits.

 

HOW DO I LEARN THE 10 CONCEPTS? 

Watch the 10 Concept videos on the website.

It’s very important that you understand that they are in a sequence of priority. This is the backbone of your progress. It’s how you will determine what is most important for you to focus on. Even if you don’t grasp it all, it doesn’t matter because all the videos are presented in the correct sequence, designed to maximise your improvement. 

 

HOW DO I USE THE VIDEO LESSONS? 

Watch your corresponding video lessons one at a time in their sequenced order. 

The quick-view videos are short and move quickly with a lot of information. Therefore you’ll need to watch them several times in order to grasp the message.

The full lesson videos are much more detailed.

The goal is to understand WHY you’re learning this skill (which is written in every lesson). Grasp the message. Remember the key words. Visualise and imagine yourself performing perfectly … just like the rider in the video. Your imagination is one of your most powerful tools to improve, so use the videos as stimulus for visualisation. When you visualise, only ever imagine yourself surfing perfectly.

 

HOW DO I USE THE AUDIO LESSONS?

This expanded explanation offers a fuller picture and will help explain things in much more detail providing an in-depth discussion about each skill.  

Whilst the quick-view videos are designed to be short and quick to watch – a nice visual summary of the most important points, the audio lessons are very detailed (each one takes around 10 minutes) and compliments the full lesson videos.

They cover the how, where, why and what to practice. You can listen anytime, anywhere … on the train to school or work, in the car on your way to a surf, or on the beach doing your warm up to get you focused just before you paddle out. 

 

HOW DO I USE THE STRENGTH-FINDER TOOL? 

Complete the Strength-finder online assessment tool on the website.

Answer the questions by selecting the responses. Your scores will be automatically tallied and your 3 strengths and 3 weakness revealed.

You’ll discover what you naturally do best so that you can start surfing to your strengths. 

But you’ll also pinpoint your specific weaknesses so you can fix them. You might not know it yet but these are the areas currently holding you back. Target these weaknesses as your first priority by watching those specific videos over and over. Once you fix your weaknesses, your surfing will sky-rocket ahead.

 

WHAT ABOUT JUST GOING SURFING MORE? 

Obviously the more surfing you do the faster you will improve!

You definitely should surf as much as you can (there you go…consider yourself now ordered to go surf more!).

You must build mileage, which means time on your feet, length of ride and lots of repetition actually practicing a specific skill. Watch your practice videos and download the practice summaries to help guide your surf sessions.

By all means, there’s nothing wrong with goofing off and surfing just for fun. However if you’re really are hungry to improve, you should spend some time focused on a specific weakness for 20-30 minutes and really try to make some progress.

Plenty of people simply just surf all the time. But they’re often re-enforcing incorrect techniques and making it even harder to improve. What’s far more important is that you gain a clear understanding in your mind of correct technique – and then paddle out and try to apply it. This is how you get ahead.

 

WHAT DOES ‘PRACTICE PERFECTLY’ MEAN? 

When you practice, it’s really important that you’re actually practicing the right things.

Surfbetter100 offers you tips to create the art of ‘perfect practice’. These are expanded in the website and include;

  • Mind surfing – a.k.a. visualisation or mental rehearsal
  • Land surfing – beach-based rehearsals on the sand such as a balance board or bosu ball
  • Essentials – eg: right board, right break, being surf fit, warming up, surfing safely
  • Reminders – such as tech tip wristbands or sticker reminders on your board
  • How to recognise small improvements (this is very important)
  • Setting big, hairy, audacious goals (BHAG) that get you pumped
  • Video analysis – arguably the most potent and helpful source of feedback you can find
  • Wave pools – excellent tool to practice with repetition
  • Surfing with a mentor – a trusted external source of feedback is invaluable
  • Productive mindset – get your head right to build confidence and overturn ‘shocker’ surfs                                                                                                                          

 

WHAT IS COMMUNITY?

Community is the place where you can uncover some super helpful tips in our regular articles and blog posts.

Our goal is to extract key information from what the world’s best surfers are doing and share these insights with you in a relatable context.

On our Community platform, we also encourage you to openly share your stories, ask questions and provide constructive comments with other like-minded surfers wanting to learn and progress their surfing as much as you!

 

HOW LONG DOES IT TAKE TO GET GOOD? 

The earlier levels are quicker and easier to advance through.But they get harder and take longer as you move up. 

Author Malcolm Gladwell famously popularised that it requires 10,000 hours of quality practice to become really good at something. We don’t disagree. But given it takes that long, then doesn’t it makes sense for you to be certain that you’re practicing the right things? 

Understand the saying “little strokes fell giant oaks”. Improvement takes time and this is completely different for every individual. Comparisons are unhelpful and irrelevant. This is about you and your journey. Just know that if you persevere with a consistent, step-by-step action, then you can achieve great things!

WHY?

Surfbetter100 will fast-track your dreams if you trust and apply it.

You’ll discover an ease, freedom and success you never thought possible. Just follow the roadmap and you’ll be ripping in no time.

Ross Phillips, the designer of the program genuinely takes great pleasure in helping others enjoy the ocean more. A long time ago after a period in Hawaii riding the best waves of his life at Sunset Beach, Ross discovered that for him, helping people is more satisfying than just going surfing for himself. Therefore we’ve determined that our mission is to help you ride the best wave of your life. Will you accept the challenge?

 

WHAT IS THE RATIONALE BEHIND OUR ‘MATRIX’ OF 100 SKILLS? 

To design this, we looked at the world’s best surfers and the techniques that make them so proficient.

We classified these areas into 10 Concepts which form the basis of what you’ll learn. We then reverse-engineered those concepts, across 10 ability levels, breaking them right down to their basic building blocks. We strongly believe that even a complete beginner should start out by learning the correct fundamental concepts that a Kelly Slater, John Florence, Steph Gilmore or Carissa Moore might employ to make it look so easy.

You see, the problem for many average surfers is that they’ve reached a plateau because they’re habitually making the same old fundamental errors that will always hold them back from becoming that great surfer they would love to be. But the opposite is also true, and once you grasp the 10 Concepts, those blockages will start to melt away and you’ll be on the pathway to easier surfing and faster break-throughs.

 

WHAT IS THE RATIONALE BEHIND THE 10 CONCEPTS? 

The brilliant simplicity of surfbetter100 is that you’ll only ever need to understand 10 Concepts. 

The 10 Concepts are – Control, Wavesense, Judgement, Takeoff, Trim, Weight, Rails, Rotation, Extension and Criteria. Make sure you watch our 10 Concepts videos to learn more about them.

Our aim with this Concept-based learning is that you follow a consistent thread for your entire surfing life. Imagine – just 10 simple concepts that could progress you from wherever you’re at, to as far as you want to take this, over the rest of your life’s journey. For example; a novice could learn about rail-work in their first-ever lesson in calm water. Imbedding the correct pattern into their muscle memory from day one will accelerate them through the intermediate stages of steering and maneuvering… and… (with years of practice) eventually this same thread could help them master those radical, high-level moves that demand flawless rail-work.

So beginner, intermediate or pro it’s the same 10 concepts for everyone, just ratcheted up at different levels.

 

WHAT’S THE DIFFERENCE BETWEEN A COMPETENCY AND A CONCEPT? 

The 10 levels (Level 1 being beginner and Level 10 being pro) recognise competency.

Each level represents an incremental increase in skill. Each level progressively gets harder the higher you go.

On the other hand, the 10 Concepts – Control, Wavesense, Judgement, Takeoff, Trim, Weight, Rails, Rotation, Extension and Criteria are all ideas. Each idea represents one of the core foundations of surfing technique and they are purposefully listed in a sequence of importance.

The genius of surfbetter100 is that you can make binary progress in two ways – by following both the Concept as well as the Competency pathways. This means faster improvement.

 

WHAT ABOUT BOARD DESIGN, FITNESS, ETIQUETTE AND THOSE OTHER TOPICS? 

Surfbetter100 is a technique-focused skill progression system.

Its focus is on the physical and mental skills necessary for progress. Certainly having the right surfboard, in the best conditions and your body in its best physical condition all contribute greatly to your success.

We cover these topics separately in ESSENTIALS in your Toolkit. 

 

DOES SURFBETTER100 WORK FOR LONGBOARDING? 

The skills up to level 5 are the same no matter what the length of your board.

From level 6-10, the lessons take the pathway towards ‘performance surfing’ which means more radical maneuvers.

Most of the principles still apply to longboarding (turning and maneuvering) and in particular performance long boarding. However what is not covered is classic, traditional longboarding style (i.e; noseriding, cross-stepping etc..).

When we identify that our customers are asking for this, this will be our next instalment. 

 

WHAT IS THE RATIONALE BEHIND THE STRENGTH-FINDER ASSESSMENT TOOL? 

You’ll use our unique Strength-finder assessment tool to help you pinpoint your current strengths and weaknesses.

We encourage you to surf to your strengths. But you’ll also identify and target your 3 weakest links, which is what will give you maximum break-through. Once you fix the root cause of a problem, then advancing becomes so much easier and those big dreams will start getting so much closer.

The genius of our 10 Concepts is that because they’re in a sequence of priority, this will allow you to discover exactly what has been holding you back and of course, how to fix it. For example, it’s pointless working on arm rotation if your board isn’t on rail. But then there’s no point focusing on rail-work if your weight is too heavy on your front foot. But there’s no point even going for the turn if you haven’t built a good speed base.

Therefore our system of prioritisation becomes imperative to your success. It’s over-whelming practicing too many things at once. Instead surfbetter100 will reveal your 3 highest priorities and how to fix them. Then once you’ve nailed those, you move up the skill ladder to your next priorities. And so on it goes.

You’ll love the clarity derived from this analytical approach. Please – don’t worry if this all sounds a bit confusing. You don’t even need to know this. We’re just giving you some background information, so you trust and apply the process.

 

WHAT THE HECK IS BHAG? 

With credit to author Jim Collins, a BHAG (pronounced “Bee-Hag,” short for Big Hairy Audacious Goal) is a powerful  way to stimulate progress.

A BHAG is clear and compelling, needs little explanation and motivates you with a relentless sense of urgency.

Use our surfbetter100 goal-setter and vision board in DREAM to get you psyched about how far you might take this. You’ll discover what you need to do today, tomorrow and the next day with maniacal focus in order to ride the best wave of your life.

So we encourage you to look ahead at some higher levels and set some big, hairy, audacious goals. Dreams that would get you fully psyched and energised. Having viscerally tangible goals that motivate you is one of the best ways to push yourself towards the achievement of your own goals.

Also the simple act of imagining them is very powerful. The best part of surfbetter100 is that it equips you with the skills and confidence to achieve whatever surfing fantasies you might dare to dream of!

WHAT DOES IT COST AND HOW DO I GET STARTED? 

All pricing options are outlined here. 

You simply choose the membership option that suits you best and get started immediately.

We believe our pricing offers a range of price points for all budgets.

It took us 30 years of coaching experience and 3 years of dedicated design, film and edit time to get this right.

If surfing is important to you and you have ever day-dreamed of surfing mesmerising waves with speed, style, flair and elegance – then for around $1/day over the course of a year, we have a guaranteed pathway that can work if you apply it. 

 

WHICH MEMBERSHIP OPTION IS RIGHT FOR ME? 

If you are looking for an option just for you without any additional advice from our expert coaches, we recommend choosing MY LEVEL  (most popular). This option gives you access to 3 consecutive levels of your choice.  

The ALL LEVEL option is the perfect solution for couples or families where access to every level is required to cater for the varying levels of ability between each individual.

Our premium membership option, MENTORING provides ALL level access plus the addition of a monthly 45-minute Zoom call with one of our surfbetter100 expert coaches. 

 

HOW CAN I BE CERTAIN THAT THIS PROGRAM IS OF THE HIGHEST QUALITY? 

Please read a list of testimonials from our happy users.

 

CAN I SEE A FREE SAMPLE BEFORE I BUY? 

YES – you can view a sample intermediate-level lesson here on the surfbetter100 homepage or view any of our LESSON OVERVIEW VIDEOS by clicking the ‘All Levels’ tab along the menu bar.

 

WHAT IF I’M NOT SATISIFIED AFTER PURCHASE? 

You can purchase with confidence thanks to our 30-day money-back guarantee!

We are extremely confident that this program will help surfers of every ability because we have fine-tuned it over 3 decades with tens of thousands of students.

If within 30 days of purchase, you don’t believe that you have learned a level of thorough and detailed skills necessary to accelerate you to the next level of your performance, then we will cheerfully refund your full payment.

WHO DESIGNED SURFBETTER100? 

Surfbetter100 is the result of 30 years experience coaching surfers of all abilities in surf breaks all over the world.

Today you can benefit from all of this accumulated knowledge. You can trust the surfbetter100 matrix. It’s relatable and realistic due to hundreds of thousands of hours of combined experience with real surfers just like you. This is how we’ve been able to refine it.

Ross Phillips is the mastermind behind surfbetter100. Ross is a frothing, lifetime surf traveller with university qualifications in teaching and a 30-year-long career in surf coaching. He’s trained all abilities from beginner right through to world champion, founded the luxury travel company Tropicsurf, pioneered e-learning surf courses back in the 90’s and trains instructors around the globe.

Ross currently leads a team of around 50 surf coaches across a dozen or so countries and their daily, combined experiences at the coal-face contribute to a phenomenal knowledge-bank of experience that you can become the beneficiary of right now. 

 

HOW WAS IT FILMED AND PRODUCED? 

Surfbetter100 was filmed with Tropicsurf in the beautiful Maldives,staying at the ridiculously gorgeous Four Seasons Resort at Kuda Huraa.

This is the ultimate location to enjoy long, workable faces that build mileage and improvement. As you’ll see, the waves can be stunning. But don’t worry when you’re faced with a mushy beach-break back at home, the principles are still the same.

We engaged legendary film-maker Sean Gilhooley to shoot and produce. The surfer in all 100 videos is our amigo from Costa Rica, Noemar McGonagle. Noe is a former ISA world champion. He totally rips and also did his best impersonations to surf like a beginner and intermediate, so you can observe the clear pathway from beginner to expert.

Our objective is that no matter where you are right now, you can identify with 1 of the 10 levels and get inspired with how far you could realistically step up your performance. 

 

CAN I GO SURF AND LEARN WHERE IT WAS FILMED AND PRODUCED? 

Yes you certainly can! The Maldives offers surfers a remarkable range of user-friendly waves. With long rides providing the canvas to work on your skills, it’s the ideal destination to park up and improve your surfing. 

Tropicsurf offers luxury holiday and surfing progression packages. All of their surf guides are expertly trained at coaching guests under the surfbetter100 system. Book your trip today with Tropicsurf.

 

WHAT ARE THE COPYRIGHT AND USAGE RIGHTS? 

© 2019 Ross Phillips. All rights reserved.

The surfbetter100 coaching matrix is protected by copyright. Any reproduction or communication without the owner’s approval is illegal.  

Surfbetter100 is a trade mark of Surfbetter Pty Ltd.

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